To shave or not to shave — that's the question: the advertisement, in which the girls with moustaches starred, stirred up the network

The Billie brand, which produces razors, has impressed everyone with a new advertising campaign in which girls proudly show off their moustaches. Thus, the brand is trying to destroy stereotypes about non-aesthetic hair on the female body. The company supports naturalness in the framework of "usabrya" — an annual charity event in November, during which its participants do not shave and donate money for good purposes. Find out what idea was invested in an unusual advertisement from our material.In the advertisement, the models proudly show the hairs above the upper lip. The thematic video is dedicated not only to the promotion of a new product, but also to a charity movement called movember ("movember", "usabr" or "unbrityabr"). Usually men take part in the action, which lasts all November, but this time they decided to join the fair sex.

Billie co-founder Georgina Gooley explains that it was important for the organization to publicly announce the female mustache, because it is a natural feature of the body. Models proudly demonstrate facial hair, inspiring other ladies to do the same.

A company that produces shaving accessories has opened a page where anyone can donate money to charity during the "usabr". Manufacturers plan to send 50,000 dollars (about 3 million rubles) for good purposes.

The organizers launched an initiative called Project Body Hair, inviting women to upload their photos with "thickets" under the hashtag #projectbodyhair.

Opinions of users of social networks were divided. Some praised the brand of shaving accessories for demonstrating feminine naturalness, while others considered the advertising campaign an unseemly spectacle. Many have noticed the irony that the company that produces razors encourages girls to stop doing hair removal.The decision — to shave or not to shave — remains with the fair sex. Someone considers such naturalness sexual, and someone — indecent. Each girl chooses how and where to get rid of her hair at her discretion.

Many historical figures have permanently fixed their unique image in our minds, which has not changed for decades. And one of the most key elements of their appearance was the mustache. From Frida Kahlo to Borat: the facial hair of these celebrities has become legendary.