These 10 men will make you drop everything and immediately start planting trees

The public organization in South Africa Greenpop in its new campaign "Is there a tree?" (Got Wood?) I asked local men to get naked. And all for the sake of noble goals — for the sake of trees. And the results, admittedly, are impressive.

The founder of the organization, Misha Tisdale, traveled a lot for work and after several years calculated the environmental costs as a result of burning jet fuel. It turned out that he had to plant about 600 trees. He rounded this number up to a thousand and persuaded his friends to give him two months of their time to help plant these trees. "I like to convince people to do things they usually don't want to do," he said. "After they start, they realize it's more fun and easier than they thought."

25 men from South Africa wanted to benefit and somehow change the situation. In each photo of the project there is a man in an Adam costume against the background of nature. In addition to the naked volunteer himself, you can see his name and place of work, as well as frightening facts about the ecology of our planet. We have selected 10 photos.

(10 photos in total)

Source: givengain.com

In the five years since the Greenpop initiative began, more than 57,000 trees have been planted in schools, hospitals, community centers and other urban facilities, as well as in forests and farms throughout South Africa, Zambia and Tanzania.

Pictured: Josh Ramsay.

"Did you know that, according to research, trees have a direct relationship to stress levels? Scientists have found that even after five minutes of seeing trees, blood pressure decreases and muscles relax."

Pictured: Liam Brickhall.

"Did you know that in many African cultures the tree is regarded as a sacred being, protector and breadwinner? Many peoples believe that the tree is a symbol of life."

The new campaign "Is there a tree?" (Got Wood?) highlights the various social and environmental benefits of tree planting, as well as the impact of global deforestation. The purpose of the campaign is to tell people about the environmental situation and collect donations.

In the photo: Khania Mpahlva.

"Did you know that on average we lose more than 80,000 acres of rainforest every day?"

Pictured: Rob Cootes.

"Did you know that the rate of deforestation in Africa is twice the global average?"

"Did you know that in the 1950s, tropical forests covered more than 15% of the Earth's surface? Today it is less than 6%."

Pictured: Matthew Theron and Tom Chevalier.

"Did you know that about 13 million hectares of tropical forests disappear every year? That is, every year a forest the size of Greece is cut down."

Pictured: Brett Thompson.

"Did you know that the meat industry directly affects the environment? In Brazil alone, 70% of forests are cut down to grow livestock feed."

In the photo: Mpumelelo Sefalein.

"Everyone knows that fruit trees are a source of delicious and healthy food. But did you know that one apple tree can produce 7,500 apples in a lifetime?"

On the photo: Nick Fordyce.

"Did you know that about two-thirds of all bird species live in forests? When the forest is cut down, more and more birds are threatened with extinction."

Pictured: Roen Paibas.

"Did you know that trees, like solar energy, have energy-saving properties? Thanks to the evaporation of water and shade, trees act as natural air conditioners and significantly lower the temperature in large cities that arises from buildings and asphalt."