Scientists have uncovered the secret to wrapping gifts: what makes it worse, the better the recipient

In anticipation of the most busy surprises holiday of the year for many, the question is — how beautiful and original way to pack gifts. Scientists from the American University of Reno, Nevada, hurrying to finish his study before the celebrations, so you can breathe freely and not to worry. It turns out that the worse the wrapping, the more joy it delivers to the recipient, the gift itself!

Now you can with a clear conscience to the traditional wrapped gift socks in an old newspaper and leave them under the tree. Your action is not only economically feasible, but also justified from a psychological point of view. Every year the world spent hundreds of millions of dollars just for the spectacular gift wrapping, and it turned out that it is not needed.

Scientists from the Reno decided to thank the 180 students who voluntarily participated in the research and make them small gifts. But the act of giving has been designed so that he turned into a new study the participants didn't even know existed. Each volunteers were given a mug with the logo of one of the two NBA basketball teams.

Psychologists knew very well which hurts each of the guys, but specifically presented Souvenirs, without taking into account their preferences, i.e., randomly. In addition, circles in different Packed — some nice and neat and the other sloppy and using whatever came to hand.To the surprise of researchers, those students who got unsightly packaging and more liked than those that received the mug in special expensive paper and colourful bows. Explained this phenomenon as a simple man subconsciously is configured on an expensive gift and if his expectations are not fulfilled, experiencing a slight, but unpleasant disappointment.

Recipients of gifts in a primitive and sloppy packaging, on the contrary, do not experience illusions and sincerely happy not too valuable. But the unusual fact that the excitement of receiving a gift logo basketball team had absolutely no effect.

In General, no wonder they say that the roads are not gift, and attention. For example, the powers sometimes give each other not quite normal and not always valuable gifts, more leaning not on view, and the content.