“Looky Looky”: 12 Photos I Took Of Things On The Beach That Fascinated Me

From the tourists who come to escape their daily routines to the locals who have made the beach their second home, to the salesmen who hustle to make a living, Sun, Sand & Salesmen offers a unique glimpse into the diversity and complexity of beach culture.

Through this project, I hope to challenge viewers’ preconceptions of beach life and offer a nuanced and multifaceted portrait of this fascinating world. Whether it’s a couple enjoying a quiet moment in the sun, or a salesman hawking his wares, every photograph in this series captures a slice of life on the beach, and invites the viewer to experience it for themselves.

More info: josephsradford.com

12 PHOTOS

#1

I recall being inspired by Martin Parr's project "Life's a Beach" and wanted to put my twist on it. Having grown up around this environment, I felt very drawn toward creating a project about it.

#2

#3

I once had someone pull a knife on me during the project. It was during one of my first outings for the series, and a local caught me taking his picture. He immediately called me over and pulled out a knife, threatening to stab me if I didn't delete the photograph. It was terrifying and needless to say, I didn't take any more pictures that day!

#4

#5

99% of the project is shot from the hip; it's awkward enough walking along the beach with a massive DSLR. Putting it up to your face just draws unnecessary attention. It's a technique I have practiced for almost a decade and have become very accustomed to. Normally, I will start at one end of the beach and walk to the other end, never lifting the camera to my eye once.

#6

#7

The project wasn't created with any underlying message in mind; in this case, I let the work speak for itself.

#8

#9

#10

#11

#12