What to do at a professional cosmetics exhibition if you don't work in a beauty salon

The format of a major exhibition all the time suggests that a mere mortal has nothing to do there. Why go to a hotbed of cosmetologists if you are a restaurant manager and you are not interested in their professional secrets? Why look at the world's stylists if you are satisfied with a barber shop near your home? After all, why should you spend four days among manicure and pedicure specialists if you have nothing to do with beauty salons?

We visited the InterCHARM 2016 cosmetics and perfumery exhibition and found out what useful things a person who is an ordinary consumer for the beauty industry can take out of there.

(19 photos in total)

Update the cosmetic bag (and not only the cosmetic bag)

The most obvious and most pleasant thing you can do is to buy. This year, two floors of Crocus Expo were occupied by hundreds of stands with a wide variety of brands of cosmetics for face, nails and hair. If you are used to the usual assortment of a perfume store near your home, here you are guaranteed to have your eyes scattered. Before going to events like InterCHARM, check out the list of brands that will be presented at the exhibition. This way you will be able to plan your visit and not spend an extra 5,000 rubles.

And it's quite easy to spend extra money at the exhibition — mass-market brands and manufacturers of professional cosmetics bring their new products to InterCHARM, which is difficult to find in a regular store. Geography is not limited only to Russia, although there are whole rows of domestic producers here.

Moreover, manufacturers at the exhibition are always generous with promotions and discounts. You have every chance to buy a product that is not yet available at retail, at a low price. Many people come to such events with suitcases. You never know.

Get professional advice

InterCHARM, and indeed any major exhibition, is primarily an event that attracts industry professionals. As a rule, there are people at the stands who know a little less about their field than everyone else. Therefore, if you have problems with your hair, nails or skin, and you have not found help in the nearest beauty salons, then here it will be found for sure. Cosmetologists, manicure and pedicure specialists, stylists — they all came to show what they and the brand they represent are capable of. So, they will definitely try to give worthwhile advice.

Learn all about new trends

We have already said that most brands bring their new products to the exhibition. Similarly, beauty masters come to InterCHARM to show what will become fashionable next season. If you take care of yourself non-stop, have already read about textural nail art and are looking for a stylist who will cut your hair "like this young lady from advertising", then you are here.

Try a new procedure

The fashion industry does not stand still, so the prices of beauty salons are often replenished with new unknown words and procedures. They have beautiful foreign names and a standard attractive description — "for just 5 thousand gold we will throw you 10 years or 5 kilograms." InterCHARM is good because in its open spaces you will surely find "the very innovation" that you were afraid to try in your salon for some reason. A specialist will tell you in a human way what the procedure is good for, and perhaps you will even be able to try it on yourself completely free of charge. However, dozens of interested eyes will look at you.

The next exhibition will be held in October 2017. You can follow the news on the official InterCHARM website.