"What are you wearing when you go to bed?» — "A few drops of Chanel #5": 5 faces of famous perfumes

100 years ago, on May 5, 1921, Chanel No. 5 perfume was first introduced in France. This was the first fragrance launched by the legendary Coco Chanel. The date was not chosen by chance — the 5th day of the 5th month. The formula was created by the Russian-French chemist and perfumer Ernest Bo. Both the fragrance itself and its deliberately simple bottle made a real revolution in the perfumery of that time. Coco Chanel preferred word of mouth to advertising, and before the sales began, she distributed new perfumes to her friends, thus creating the "secret club of Chanel lovers No. 5" and making perfume the object of desire of all the ladies of Paris.

Chanel No. 5 has long been an ageless classic and, in fact, does not need advertising. However, the fashion house still chooses the" ambassadors " of the fragrance, with which the perfume is associated in a particular period. Let's follow the story of Chanel # 5 in person together.

P.S. No, we have not forgotten either Audrey Tota, or Coco Chanel herself, who became the very first face of her own perfume, or other participants of the brand's advertising campaigns. But we decided to pay tribute to Chanel's favorite number and leave only five heroes in our selection.