The reverse side of the fashion that hides the catwalk
Categories: Fashion | Photo project
By Pictolic https://www.pictolic.com/article/the-reverse-side-of-the-fashion-that-hides-the-catwalk.htmlWe see only the tip of the iceberg. All that allow us the creators of the beauty industry, — minute ready "pictures," a perfect image in perfect conditions — stunning model in her way nothing to complain about. It seems that she was born.
Backstage is a different energy. This is almost battlefield — with small imperfections, inaccuracies. And its aesthetics are no less important than the aesthetics of the show. Photographer Matt lever takes you behind the scenes of fashion shows for almost 20 years. During this time he has seen it all — thorough, seemingly chaotic process of preparation, every tragedy and every victory. In his photography those on the catwalk looks like a creature from another world, is a common girls: they laugh, fool around, worried and tired.


Dolce & Gabbana Alta Moda, January 2003.

Anya Hindmarch, autumn / winter 2015.

Fendi, fall-winter 2014.

Anna Sui spring-summer 2008. Agness Deyn in the heyday of her modeling career well before in cinema.

Jean Paul Gaultier spring-summer 2014. Karlie Kloss enters the dressing room.

Peter Pilotto spring-summer 2010.

Dolce & Gabbana Alta Moda, July 2012.

Sonia Rykiel spring-summer 2010.

Balmain, spring-summer 2011.

Gareth Pugh fall-winter 2014

Sonia Rykiel spring-summer 2012.

Alexander McQueen, spring-summer 2013.

Josh Goot spring / summer 2009.
Keywords: Fashion | Backstage | Runway | Photography
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