The Pantone Color Institute chose carmine red as the color of 2023

Pantone chose the color of 2023. It is "unconventional" and reminds of insect dye. Hello, VIVA MAGENTA, goodbye, VERY PERI!

The Pantone Color Institute has chosen the main color of 2023. It became Pantone 18-1750 Viva Magenta, a carmine red, "fearless and inspiring" for experimentation and self-expression, the organization said.

The Institute noted that this year's color is "powerful, fearless and inspiring." It is suitable for people with a desire for life and a rebellious spirit.

The process of choosing the color of the year according to Pantone requires trend analysis. Experts explore the world in search of new color solutions — this may include the entertainment and film industry, art collections and new artists, fashion, all areas of design, popular travel destinations, as well as a new course of life for the whole planet and socio-economic conditions.

In 2022, Pantone chose the Very Peri color of the year - a shade of lilac. In 2021, the institute named two colors of the year at once — "illuminating yellow" and "absolutely gray".

The color of 2020 was "classic blue", the color of 2019 was "living coral", 2018 was "ultraviolet", in 2017 it was "green", and in 2016 it was "rose quartz" and "tranquility".