Social networks are killing: Audi has clearly shown how dangerous it is to sit on the phone at the wheel
Car manufacturer Audi together with the agency Saatchi & Saatchi Bulgaria launched a print advertising campaign about safe driving. The posters demonstrate how using a smartphone behind the wheel distorts the perception of the road. The campaign is aimed at drivers who are overconfident and overestimate their multitasking skills.
(3 photos in total)
Source: Design You Trust
The first poster depicts a picturesque rocky road, where a sharp turn is closed by a photo from Instagram.
On the other, the driver does not notice the railway, having started talking on the phone with his mother.
On the third poster, the driver risks another life besides his own: he looks at photos on Facebook and does not notice a deer running out on the road.
Keywords: Safety | Driving | Danger | Advertising campaign | Risk | Social advertising
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