Packaging and food: 30 examples from Japan where expectation meets reality

When it comes to food, our expectations can be tricky. On the Internet, you can find many examples of how expectation and reality correlate. And often not in favor of the latter. But in Japan, marketers know how to exceed all expectations...

In this impressive selection of photographs, you will see that Japanese food on the packaging and in advertising looks just as tasty and appetizing as in reality. The Japanese master the art of creating accurate images on packages. Immerse yourself in the world of Japanese food and enjoy these mouth-watering photos that live up to every expectation.

Burger with salad and vegetables

Ramen

Ice cream

Yes, there are twice as many!

Expectations and reality in Japan

All without cheating

Even the size of the candy, drawn on the package, matches the real one.

One to one

Perfect

Denny's cafe in Tokyo. Even the serving of the dish is the same as in the photo on the menu.

American Cherry Pie Frappuccino

Nothing to complain about

“A friend told me that the packaging in Japan is always true…”

"...And now I'm checking it out and I can't stop"

Honest packaging, honest product

Only in Japan

Reality exceeded expectations

Almost perfect

cute waffles

The difference is barely noticeable

Exact compliance with the declared

Donuts in the form of Pikachu. Well, that's just a bunch of eyes, and so everything is fine

Expectation and reality do not differ

Another sizing check

Both the size and color are the same as the picture

The packaging does not deceive

Exactly the same

And here, too, without deceit

Everything is clear

It's nice when you don't lie