Ordinary people in the world of advertising luxury

Very interesting photos showing the collision of two worlds — advertising and reality — were presented in his project called "Coming Soon" by photographer Nathan Dvir. The author perfectly noticed a striking contrast between the luxury of advertising posters and the ordinary life of ordinary people. See the project "Coming soon" or ordinary people in the world of advertising luxury.

When Nathan Dvir first came to New York, he was very surprised that huge advertising posters the size of the facades of the buildings on which they were placed literally changed the urban landscape.

According to the author, he found huge billboards for filming quickly and without problems. There were especially many of them in the shopping areas of the city.

In every more or less large city, new stores of various luxury brands are opening in the business center, which are hung with large and colorful advertising posters to attract customers.

Very often, huge billboards are used to cover the facades of buildings under repair or under construction.

For his works, the photographer chose bright colorful billboards and energetic models.

Nathan tried to photograph people against the background of advertising in such a way that it seemed as if they actually found themselves in this world of luxury and beauty.

The author managed to create a unique atmosphere in the photos. Such a fictional and at the same time real world.

In Nathan's pictures, unsuspecting passers-by find themselves in a surreal world.

To make interesting shots, the photographer had to sit in a secluded place in front of the billboard for several hours.

All the pictures are real, not Photoshop. The author said that he only slightly corrected the colors and sharpness of some photos.

Currently, Nathan Dvir teaches "street photography" at the International Center of Photography in New York.

Not dressed for the weather.

Zara and hot dogs.

Just sit and look at such a beauty.

Clothes "did not come out".

Hello, handsome.

Pink.

Hot dogs from Dolce and Gabbana.

"You know you want it."

"Made for everyone." Only not everyone can afford it.

Luxury and poverty.

"Post no bills" or do not put up ads.