Olympic gymnast Georgia Villa and her cheese inspiration

There are more and more unusual sponsorship deals popping up in the world of sports, but Italian gymnast Georgia Villa has taken the concept to the next level. The Olympic medalist not only wins medals, but also endorses one of Italy's most famous products - Parmesan cheese. As a result, the girl conquered social networks and became one of the heroes of the Olympics in Paris.

At just 21 years old, Georgia Villa has achieved impressive results at the Paris Olympics. The Italian missed the last Olympics due to injury. And now, together with the Italian team, she won a silver medal in the team gymnastics competition, losing only to the US team led by the legendary Simone Biles.

However, Georgia's achievements extend beyond the sports arena. Villa has become the face of the legendary Parmigiano Reggiano brand and actively participates in its advertising campaigns. The girl demonstrates her gymnastic abilities in unusual “cheese” videos, which quickly went viral on the Internet. The pictures show Georgia doing handstands next to a giant wheel of cheese and doing the splits on four Parmigiano Reggiano blocks.

Georgia Villa said that she has loved Parmesan since childhood.

Cheese can indeed be a source of energy for athletes: Parmigiano Reggiano is rich in vitamin D, lactose-free and has a high calcium content, which helps strengthen bones. These qualities make it an ideal product to support athletes' health at a high level.

Among the company's ambassadors is not only Villa - tennis player Jannik Sinner, fencer Matteo Neri, basketball player Nico Mannion and Paralympic swimmer Giulia Ghiretti boasted about the cheese on social networks.

Despite the fact that she won a silver medal this time in Paris, Georgia Villa is full of determination and confidence in the future. She hopes for gold at the Los Angeles Olympics in four years. Georgia continues to improve and delight her fans not only with her sporting achievements, but also with bright advertising projects, demonstrating how sports and culture can harmoniously coexist.

Georgia Villa is a shining example of how a combination of talent, tenacity and national pride can lead to incredible achievements and be an inspiration to many.