MegaFon will get the same fiery instagram as Pyshechnaya 1985

In July, we wrote that the St. Petersburg Pyshechnaya had an absolutely incredible Instagram. However, later Pyshechnaya herself disavowed the demonic account and stated that they did not need promotion at all — there was already a big queue for local crumpets. It turned out that the guys from the SETTERS advertising agency took over the management of the tape on their own initiative.

The last post in gonzo-instagram was published on August 17. Since then, there has been silence in that tape. While the SETTERS team has switched its attention to another Instagram — now they will shoot not about food, but about cellular communication for the MegaFon operator.

(7 photos in total)

Several pictures have already appeared on MegaFon's Instagram account.

Publication from MegaFon (@megafon) Sep 15, 2017 at 12:25 PM PDT

Publication from MegaFon (@megafon) Sep 15, 2017 at 12:25 PM PDTPublication from MegaFon (@megafon)

Sep 13, 2017 at 12:34 PM PDT

Publication from MegaFon (@megafon) Sep 13, 2017 at 12:34 PM PDTPublication from MegaFon (@megafon)

Sep 16, 2017 at 3:14 PDT

Publication from MegaFon (@megafon) Sep 16, 2017 at 3:14 PDTPublication from MegaFon (@megafon)

Sep 17, 2017 at 11:54AM PDT

Publication from MegaFon (@megafon) Sep 17, 2017 at 11:54AM PDTOn September 12, the operator announced its new positioning — the concept of "MegaFon.

It starts with you." Now the brand declares itself as more dynamic and open. At the same time, MegaFon does not intend to remain "just a brand" — for users, the operator wants to become a partner who opens a window into the world of mobile Internet capabilities and focuses primarily on Homo Smartphonus (sorry, we could not resist) — that is, on a person who does not let the gadget out of his hands and constantly wants to be aware of events.

It is quite logical that now one of the main communication channels will be the Instagram feed, flavored with the gonzo style of the SETTERS team.

Publication from MegaFon (@megafon) Sep 17, 2017 at 12:59 PM PDT

Publication from MegaFon (@megafon) Sep 17, 2017 at 12:59 PM PDTIvan Kalyuzhny, head of the Internet marketing department of MegaFon, said on his Facebook page that a new team will lead Instagram every month.

Photo artists will take 12 photos in their own style, thus revealing the updated positioning and visual style.

Despite the fact that the company focuses on mobile Internet users, those who use a smartphone for calls and SMS are also not forgotten. One of the stages of preparation for the launch of the new positioning was the new tariff line "Turn on!". Based on the analysis of big data, the operator has created several tariffs that adapt to the needs of each user.