Lay's company introduced down jackets made from recycled packs of chips
Categories: Europe | Food and Drinks
By Pictolic https://www.pictolic.com/article/lays-company-introduced-down-jackets-made-from-recycled-packs-of-chips.htmlThe chip manufacturer Lay's, together with the Fitzroy agency and the Amsterdam fashion label XPLCT, has created winter jackets from recycled packs of chips. The clothes were released as part of a promotional campaign to promote new flavors of the product in Belgium and the Netherlands.
The Iconic Restaurant Flavors campaign launched in April this year with three new temporary flavors. Lay's x Subway Teriyaki, Lay's x KFC Original Recipe Chicken and Lay's x Pizza Hut Margherita.
Misha Shroider from Fitzroy says that the idea to make such a down jacket was born during a brainstorming session at the stage of determining the winner of the competition:
Those interested can take part in the drawing of the jacket in the Netherlands and Belgium until December 31. One jacket will be presented at Subway restaurant in the Netherlands and one at Pizza Hut in Belgium. In addition, the creative agency Capitola. Social has created an AR lens for Snapchat, which allows you to wear it in a digital form.
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