Forbes magazine revealed Sobchak and Buzova's earnings on social networks

It's no secret that the stars make good money on advertising using their accounts in social networks. But the amounts they receive for the PR of certain brands and products are usually not called. Forbes has set itself the task of lifting the veil of secrecy over this item of celebrity income and now we know how much Ksenia Sobchak, Olga Buzova, Regina Todorenko and several other top star bloggers earn on the Internet.

Immediately it is worth noting that the figures presented by an authoritative publication cannot claim to be absolutely reliable. This is due to the fact that most advertising contracts between bloggers and companies are concluded informally, according to "gray" schemes. Nevertheless, the work of Forbes employees is not in vain, as it still gives a good idea of who occupies the first positions in terms of income.

Compiled by Forbes experts, the rating of bloggers working in the Russian-speaking segment of Instagram was headed by TV presenter Ksenia Sobchak. Experts estimate its profit from Instagram activities at about $ 1.6 million (about 102 million rubles) per year.

The socialite is followed by an impressive margin by singer Olga Buzova and TV presenter Regina Todorenko, who earned $ 0.86 million each (approximately 55 million rubles) over the year. Quite a bit behind the ladies is the popular autoblogger Alan Yenileev, whose income was $ 0.86 million, and singer Polina Gagarina with $ 0.77 million a year (49 million rubles).

The list of the most successful Instagram users also includes former member of the Serebro group Elena Temnikova, mixed martial arts fighter Khabib Nurmagomedov, actress Anna Khilkevich and producer Yana Rudkovskaya. In total, Forbes investigated 15 celebrity accounts that have the largest number of subscribers.

There are only two men among the most successful bloggers, which cannot but raise questions. The secret of such a gender "bias" was revealed by the marketing director of the GetBlogger agency Mikhail Karpushin. He believes that ladies offer their subscribers more creative content that is equally interesting to both women and men.There is another trend — almost all the participants in the rating are representatives of show business or TV presenters. According to Lev Grunin from Double Data, this is due to cross-platform. Subscribers of media personalities follow them from one service to another.