Fashion tribe in Ethiopia

The traditional Ethiopian Dasanech tribe is beginning to gradually enter the world of international consumerism - consumerism. Photographer Eric Laforgue visited their lands in 2013 and saw that traditional tribal jewelry has changed due to the introduction of affordable mass products into the country - primarily Chinese.

“They mix foreign modern styles with traditional tribal jewelry, which gives them a unique look,” Laforgue says.

The tribals got new roads and big farms, which is why they became interested in Western culture, clothing and fashion.

Men, for example, have started wearing old sports caps, as well as hairpins and artificial flowers - and no one laughs at them. They also attach old watches to their clothes and hair, partly in the hope of attracting the attention of tourists. The more a foreigner wants to photograph them, the more they can ask for money for a photo.

(Total 25 photos)

Hamer man wearing a Chelsea T-shirt

Bana boys

Bana tribe member

Tsamai man

Hamar man smoking

Suri singer

Dasanech girl wearing a bottle cap wig

Bana tribe member

Traditional dance ceremony in the Karo tribe

Bana girls

Bana woman

Hamer tribe women

Bana woman

Hamer teenager

Tribal member bodi with glasses

Bana woman

Suri tribe representative showing Ethiopia on a school map

Tsemai man posing with glasses

Bana Fashionista

Hamer tribe old man

Mursi tribe woman in Arsenal T-shirt

Hamer tribe man in a Chelsea T-shirt

Bana girl

Bana girl

Bana man with French Vogue magazine