Dog poop turned into stylish gold jewelry

In a world where fashion and marketing have long ceased to surprise, House of Oddities has gone one step further—it's transformed the most mundane part of a pet's life into a true golden adornment. "Poo Pendant" is a million-ruble jewelry troll, in which an ordinary dog poop becomes a symbol of love, care, and health. The mundane is transformed into a luxury item—and the perfect, high-profile news item.

Independent PR agency House of Oddities decided to demonstrate that caring for pets deserves the most precious setting. They created a truly unusual piece of jewelry specifically for the dog food brand Butternut Box: a pendant shaped like dog poop, so realistic it guarantees 100% attention.

The gold medallion costs, mind you, £9,500 (around 1 million rubles) and is called, quite simply, "Poo Pendant." And it's not just any oddly shaped pendant. Each piece is individually crafted and contains… real dog poop.

Yes, it's a genuine piece of dog poop, encased in a sealed gold capsule that precisely replicates its shape. The process of creating the pendant is quite complex, hence the price. First, they take the "original product," take an exact cast of it, make a mold from the cast, cast a hollow gold "sausage," then carefully place the feces inside, and seal the capsule.

Incidentally, the price includes a full range of services. This includes a qualified consultation, collection of the stool by a company specialist, and delivery of the finished product to the specified address. Naturally, the "Poo Pendant" comes with a branded gift box and a certificate of quality.

This precious masterpiece should serve as a daily reminder to dog owners that their pet's digestive health is truly worth its weight in gold. Of course, the project's main goal is to generate hype, and the creators certainly succeeded. But it's worth remembering: the pendant was created by the professional PR team at House of Oddities.

The release of the gold "Poo Pendant" is timed to coincide with the launch of the Butternut Box TikTok store. The pendant clearly demonstrates: high-quality food = healthy digestion = perfectly formed poop = a happy dog. And what could be a more accurate and honest indicator of a dog's health than its own gold-encrusted poop?

Don't devalue feces—sometimes they're literally worth more than gold and can save lives. This happened to the legendary Danish polar explorer Peter Freuchen. As for the pendant, there's only one thing to say: sometimes the line between art, haute couture, and pure absurdity blurs completely.

What do you think: is “Poo Pendant” a bold manifesto of creativity or an overdone attempt to shock the public?