A mini-hotel made of frozen beer has been opened in London, where you can literally "get drunk"

The fountain with beer, which for many fans of a foamy drink was recently the limit of dreams, pales in front of the igloo-ale hotel, which was built on the banks of the Thames by one of the London pubs. The walls of the building, which is 1.5 meters high, are made of blocks of frozen beer and the institution allows everyone to lick them.

Of course, beer construction was not just a whim of the owners of the pub. This is part of the original advertising campaign, the purpose of which is to promote a new pale ale on the market. You can try the new drink released by Greene King inside the ice house.

Those who wish can not only taste the product in bottles, but also use it in frozen form, licking the walls of the needle or biting off pieces from them. The organizers of the action do not feel sorry for ale at all, because they donated more than 1000 liters of high-quality product for spectacular advertising without any problems.

Many guests of the beer igloo do not want to leave this cozy alcoholic shelter and they stay inside for a long time. The owners of the pub have provided for this and therefore offer guests warm blankets, scarves, hats and gloves so that their voluntary imprisonment in beer captivity is comfortable and safe for health.

Moreover, the creators of the igloo stated that visitors can stay at the beer hotel overnight if they are unable to get home on their own after the presentation or do not want to order a taxi. It is not yet known whether there are those who want to take advantage of the tempting offer of brewers, because despite the mild winter it is quite frosty inside the igloo hotel.

Ice hotels are not uncommon today and tourists in many countries are offered to spend the night in winter halls. But a hotel made of frozen ale, even if it is quite miniature, is an absolute exclusive of London brewers.