50 years with Pirelli: the best photos

For 50 years, legendary photographers have been photographing top models and actresses for the annual Pirelli calendar. 19 of the best photo shoots are included in the Pirelli commemorative book: The Calendar 50 Years and More.

(Total 19 photos)

Source: glamor.ru

1. Adriana Lima, Patrick Demarchelier, 2005

The Pirelli calendar is known all over the world. It all started in 1964, when an Italian tire company first noticed that two things were needed to successfully promote a brand: girls and cars.

2. Gisele Bündchen, Mert Alas and Marcus Piggott, 2006

Only the best photographers were involved in creating pictures: in different years, Richard Avedon, Annie Leibovitz, Mert Alas and Marcus Piggott (Mert & Marcus), Helmut Newton, Inez van Lamsweerde and Vinood Matadin (Inez & Vinoodh).

3. Gisele Bündchen, Mert Alas and Marcus Piggott, 2006

4. Kate Moss, Herb Ritz, 1994

5. Helena Christensen, Herb Ritz, 1994

6. Marana, Hans Ferrer, 1974

7. Eva Herzigova, Peter Lindbergh, 1996

8. Ana Claudia Michele, Mario Testino, 2001

9. Naomi Campbell, Patrick Demarchelier, 2005

The first issue of the calendar reflected the free spirit of the swinging London of the 60s and was a resounding success. In 1972, to smooth over the impression of excessive frankness, the Pirelli team for the first time invited a woman photographer to cooperate. Sarah Moon chose the empty Villa Les Tilleuls in Paris to shoot.

10. Terence Donovan, 1963

11. Terence Donovan, 1963

12. Peter Knapp, 1966

13. Sarah Moon, 1977

Photo shoot for the 2007 calendar took place in Hollywood under the direction of Inez van Lamsweerde and Vinoodh Matadin, and actresses Sophia Loren (Sophia Loren), Penelope Cruz (Penelope Cruz), Hilary Swank (Hilary Swank), Naomi Watts and Lou Doillon.

14. Sophia Loren, Inez van Lamsweerde and Vinood Matadin, 2006

15. Lou Doillon, Inez van Lamsweerde and Vinood Matadin, 2006

One of the most revealing was the 2012 calendar by Mario Sorrenti. A feature of the 2013 calendar, on the contrary, was the absence of naked bodies.

The anniversary edition includes Helmut Newton's "lost" calendar, filmed in 1986 in Monte Carlo, Monaco and Chianti in classic black and white. The order went to Bert Stern, and Newton only worked with Pirelli in 2013.

16. Paula Martin, Francis Giacobetti, 1970

17. Paula Martin, Francis Giacobetti, 1970

The Pirelli calendar is a collectible. It is distributed in a limited edition, part of which is sold at auction. Pictures from the Pirelli calendar adorn the walls of museums and galleries.

18. Natalia Vodianova and Karolina Kurkova, Bruce Weber, 2003

Taschen's Pirelli: The Calendar 50 Years and More will be available on August 10, 2015.

19. Janet Harding, Brian Duffy, 1965